Why Clemson players rub Howard’s Rock before running down The Hill at every home game

Before every Clemson Tigers home game, the football players gather at the top of The Hill before running down it, always making sure to affectionately rub Howard’s Rock. What is the significance of the one-of-a-kind college football tradition for Clemson?

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Why Clemson players rub Howard’s Rock before running down The Hill at every home game
Source: Rubbing the Rock